FRUG Consulting — 15 booked GLP-1 consults every month

Why the calendar keeps emptying

Demand isn't your problem. Predictability is.

Source

Your warm network ran out

The first 20 patients came from existing clients, friends and one good Instagram post. That's a finite pool, and it empties in a couple of months. Nothing systematic ever replaced it.

Channel

The ad platforms fight you

Meta and Google restrict weight-loss and prescription-drug advertising, and enforcement keeps tightening. Campaigns get rejected, accounts get flagged, and the one channel everyone reaches for turns out to be the most fragile.

Retention

Patients leave faster than you replace them

Most GLP-1 patients discontinue within the first year. Even a full clinic drains itself if new consults and lapsed-patient reactivation aren't running continuously.

Owner

You're the marketing department

You trained to treat patients, not to buy ads. So every month you personally re-solve the same question — where do the next patients come from — instead of running the clinic.

What you get

One number, delivered the same way every month.

The number

15 booked consultations

Not clicks, not form fills, not "leads." Fifteen qualified people with a time slot on your calendar, screened against your criteria before they get there. Miss the number and we work free until it's hit.

The method

Channels that survive audits

We build on compliant paid campaigns, local search and your Google Business Profile at the same time — so a single policy change or account review never takes your pipeline down with it.

The multiplier

Lapsed patients, reactivated

Your cheapest consult is someone who already trusted you once. We run structured reactivation across your existing patient list alongside new acquisition — the part almost every agency skips.

The first 30 days

Compliance first, traffic second, calendar third.

Week 1

Audit & clearance

We review your offer, pricing, intake flow and advertising position — including what you can legally claim in your state — and fix anything that would get campaigns rejected before we spend a cent.

Week 2

Build & launch

Landing page, booking flow, tracking and campaigns go live. Every enquiry lands in one place with a clear owner, so nothing sits unanswered in a DM overnight.

Weeks 3–4

Book & qualify

We handle follow-up and screening until the appointment is confirmed on your calendar. You see cost per booked consult in a live dashboard, not a monthly PDF.

Ongoing

Hold the number

Each month we rebalance channels, cut what's expensive, and layer in reactivation so 15 stays the floor rather than a lucky month.

Before you book

We're a fit for some clinics and wrong for others.

Good fit

You already prescribe GLP-1 medication and have treated real patients
You have provider capacity you're not filling — empty slots, not a waitlist
Someone can answer a booked consult within a business day
You can invest in acquisition monthly, on top of ad spend
Your supply is stable — branded or compliant patient-specific compounding

Not a fit

Pre-launch, with no provider and no treatment protocol yet
Already booked out with a waitlist — you need capacity, not consults
Looking for the cheapest possible leads rather than booked appointments
Unwilling to change ad copy or claims that platforms won't approve
Expecting results without any tracking or CRM access

The market you're competing in

Growing fast — which cuts both ways.

More demand every quarter, and more clinics chasing it. The clinics that win the next two years are the ones with an acquisition system, not the ones with the best injection technique.

11%

of US adults now take a GLP-1 medication for weight loss — up from 3% two years earlier.

Gallup, 2026

~1,000

new medical spas open in the US each year, and most now offer a weight-loss solution.

AmSpa industry data

65%

of weight-loss patients discontinue GLP-1 treatment within twelve months.

JAMA Network Open, 2025

Questions we get on every call

The honest answers.

What exactly counts as a "booked consultation"?

A named person, screened against criteria we agree on in week one, who has confirmed a specific time slot on your calendar. We define it in writing before we start, so there's no argument at the end of the month about what did or didn't count.

Will this get my ad account banned?

That's exactly why the first week is spent on clearance rather than campaigns. We keep claims and creative inside platform policy, and we never build a pipeline that depends on one ad account staying healthy. If a channel goes down, the others carry the month.

What does it cost?

A monthly fee plus your own ad spend, quoted on the call once we know your market, your pricing and how much capacity you're trying to fill. We'll tell you on that call if the numbers don't work — a clinic that can't cover spend and fee comfortably isn't a client we can deliver for.

Am I locked into a contract?

No long lock-in. The guarantee is the commitment: if we don't hit 15 booked consultations, we keep working at no additional fee until we do. Full terms are covered on the call.

Do you work with clinics in my state?

Advertising rules and prescribing rules vary by state, and we account for that during the audit. Bring your setup to the call and we'll tell you straight whether we can deliver in your market.

What happens on the discovery call?

Twenty-five minutes. We look at your current patient flow, what you've already tried, and what 15 extra consults a month would actually be worth to you. If it's not a fit, you'll know by the end of the call and we won't chase you.

Book the call

Pick a time. Bring your numbers.

Twenty-five minutes, no deck, no pitch theatre. We'll look at your current patient flow and tell you plainly whether 15 booked consults a month is realistic in your market — and what it would take.

Bring your current monthly consult count
Bring what you charge per patient
Bring what you've already tried and what failed

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